I remember when I discovered K-Bbeauty in New York. It was 2014 and I, as is usual, I was surfing on the internet. I already knew some brands from when I lived in Brazil and used to buy some products from eBay. That’s when I found out about Flushing, and its countless stores of super cool brands. At that time, the options of retail stores were practically restricted to that area. But, from 2014 to now, a lot has changed in this scenario. Several stores opened in Manhattan, specialized websites – such as SokoGlam, Peach & Lily and Glow Recipe – even Sephora surrendered to the Korean Beauty trend. As a lover of this beauty world, I loved to follow it all up close. For you to have an idea of how this trend really came to be, last month Korean cosmetics arrive at CVS! Yes, one of the most famous drugstore’s chains in the USA now has a selection of Korean cosmetics. The new is the result of a partnership with Alicia Yoon, founder of Peach and Lily, one of the best-known cosmetics e-commerces in Korea. Alicia curated more than 100 products from seven innovative brands. One is Peach Slices, her own brand. The best of everything? Besides the products being super cute, the prices are also affordable. The products are available in more than 2,000 CVS units – including New York. Below you can see some highlights!
Citrus Honey Aqua Glow, Peach Slices – this multitasking moisturizer simplifies your routine. It is a versatile hard-working formula, a lightweight gel that melts into skin and absorbs super fast. The non-sticky base work well under makeup (no pilling) and helps create a smooth surface (foundation can cake on dry skin!). Honey offers antibacterial and anti-inflammatory properties. Also, annatto see, orange and lemon peel oils and brightening grapefruit help to gently brighten so skin looks even toned and clear. No synthetic fragrances, dyes, parabens, mineral oil, sulfates or formaldehyde. $11,99
Chocopie Hand Cream, The Saem – In the K-Beauty world, there are plenty of cute products! This hand cream is shaped like pie/cookie. It has a light and super moisturizing formula. $8
Frudia – one of the highlights of the K-Beauty selection is Frudia – a new brand, both in the Korean market and in the American market. Frudia has four lines: Citrus, Pomegranate, Blueberry and Green Grape. Each line has tonic, serum, cream and face mask. The brand is the result of 30 years of research and its name means “originated from fruit”. The products do not have water in the formulation – they have super natural compositions, with great concentration of fruit extracts, rich in antioxidants. Not to mention that the packaging is cute! Prices from $ 14 to $ 22.
Moist up Super Hyalurone Cream, Elishacoy – the gel cream texture of this oil-free moisturizer immediately cools and revives skin, leaving it ready for makeup. Hydrating nectapure, a plantderived extract certified by ECOCert, helps maintain a soft and supple complexion throughout the day. U$14,99
Gudetama Smooth Egg Peeling Gel, Holika Holika – packed with natural egg yolks from Korea’s Mount Jiri, which helps tighten pores, this gel leaves skin smooth and supple by quickly and gently peeling away dead cells and dirt, along with sebum, blackheads, and whiteheads. U$10,99
Saemmul Wrapping Tint, The Saem – this is that famous lip tint that became viral on the internet; it’s like a temporary tattoo. This apply-and-peel temporary tattoo deliversa tint of color that stays on lips for a full day, providing natural-looking, smudge-proof, waterproof wear from morning until… morning. $6,99.
Juice Cleanse Mask, Ariul – Inspired by a nutritious juice cleanse, this mask works with other vitamin-rich ingredients like kohlrabi, pear, and avocado extracts – as well as a boost of Vitamin B5 – to nourish and hydrate skin. Also, CVS K-Beauty selection has some others sheet masks that you should check out! $2,99.
Snail Hydrogel Eye Patch, Elishacoy – featuring 70% highly-concentrated snail extract to help maximize skin regeneration and promote elasticity, these ingredient-rich potent eye patches also include calming green tea extract, moisturizing aloe vera leaf and ginseng extracts, wrinkle-focused acetyl gexapeptide-8 and rosemary lavender extract. This anti-aging blend works together to help firm, tighten and hydrate the delicate eye area. $13,99
Pore Good Night Sleep Mask, JJ Young – To hydrate, nourish, brighten and fight wrinkles overnight, this non-sticky sleeping mask evens skin texture with anti-aging silkworm cocoon and moisturizes skin while sleeping without messing up the pillow. $24,99
Aloe 99% Facial Cleansing Foam, Holika Holika – a mild facial cleansing foam infused with 99% aloe vera extract from Korea’s Jeju Island helps calm red, sensitive skin while removing impurities and makeup.$6,49.
Did you like this selection? In New York City, for now, there are two CVS with K-Beauty collection: 475 6th Avenue and 532 Neptune Avenue (Brooklyn). Check out more locations in the USA.
Laura Peruchi is a Brazilian blogger, author, and entrepreneur. She has lived in Manhattan with her husband since 2014. Since then, she has shared on her blog varied content about the Big Apple. From travel tips, including unusual things to do, shopping tips, etiquette, restaurants, and a lot more, her blog has become a reference in Portuguese (also available in English) for anyone planning a trip to New York City.
