Are you prepared to increase your beauty shopping list in New York? This is one of the posts that I love to write, because I spend a lot of time visiting blogs and websites looking for new products in the market that might interest you! I was already saving some in a briefcase for a long time! So let’s check what is hitting the shelves in New York?
Melted Matte Lipstick, Too Faced – when we think that liquid matte lipsticks trend is over, another brand launches a new version. Melted Matte Lipstick from Too Faced has 16 shades – and among the nudes, reds, pinks and purples, there is a blue and black one. The formula includes moisturizing agents and ensures long-term with the maximum pigmentation. $ 21.
Where to buy it? Sephora.
Naked Skin Color Correcting Fluid, Urban Decay – skin’s people are not the same and pigmentation problems and spots vary from person to person. Therefore, more and more brands are concerned to offer coloured correctives – each tone is for a specific need. Urban Decay launched 5 liquid concealer shades for the Naked line – which already has a strong name in the market. $28
Where to buy it? Sephora.
Maskimizer™ Skin-Optimizing Mask Primer, Origins – a new product category! This release from Origins is a primer to be used before the facial mask. The promise is to optimize your skin for the benefits of the mask, while providing hydration and luminosity. $22
Where to buy it? Sephora and Origins stores.
Gradual Tan in Shower, St. Tropez – you don’t need to burn your skin under the su to keep the look of the summer – but many people don’t have patience to use sunless tanners. I loved this new product from St. Tropez: one self-tanner to be used during shower. You have to apply the product and then rinse after three minutes. The tip is to use daily so the result will be an intense tan. I want it !$25
Where to buy it? Sephora.
Voluminous Butterfly Sculpt Mascara, L’oréal – Butterfly mascara family, from L’oreal, has a new member. The Sculpt effect promises fuller and darker eyelashes. The smaller and tighter bristles come as close as possible to the lash line filling in between the roots to deposit maximum volume for a no-gap tight-liner effect. $ 10
Where to buy it? Harmon (22th St & 6 Ave)
Master Contour Duo Stick, Maybelline – Maybelline is launching several new products for the summer, which should hit the shelves in May and June. This one allows the outline of contour technique in a practical way: it has bronzer and highlighter in one stick with a creamy formula. $10
Where to buy it? Harmon (22th St & 6 Ave)
Hoola, Benefit – I was super excited about these new Benefit products! Hoola family grew! The bronzer best seller is now no longer alone. Benefit launched a liquid bronzer and also a body bronzer, as well as a brush that facilitates the application of products in the face. $28 to $30
Where to buy it? Sephora.
Maestro Glow, Giorgio Armani – Maestro foundation is one of Giorgio Armani best sellers, because of its light formula and finishing powder. Now, the foundation gets a new version, with a bright touch, perfect for summer. $64
Where to buy it? Sephora.
Spray nail – everyone should have saw the video on Facebook showing the application of a spray nail polish. The brand in this video was Nailsinc, from London, which launched its Paint Can. The product finally arrived in the United States and two brands launched this kind of product too: Milk Makeup and China Glaze sprays should hit the shelves next month!$12
Where to buy it? Paint can: Nailsinc – Milk Makeup: Urban Outfitters – China Glaze: Ulta.
Strobing Stick e Color Jolt, Maybelline – Finally, these are two other launchings from Maybelline: the first is an highlighter stick, super practical that facilitates the application and the second is a kind of pigment for the lips.
Where to buy it? Harmon (22th St & 6 Ave)
Laura Peruchi is a Brazilian blogger, author, and entrepreneur. She has lived in Manhattan with her husband since 2014. Since then, she has shared on her blog varied content about the Big Apple. From travel tips, including unusual things to do, shopping tips, etiquette, restaurants, and a lot more, her blog has become a reference in Portuguese (also available in English) for anyone planning a trip to New York City.